The Marketing Diamond Awards 2026 recognitions were presented.

"The Hungarian Marketing Association (MMSZ) has once again announced the Marketing Diamond Awards competition, which recognizes marketing activities carried out with smaller budgets. This award has grown into a professional prize that attracts the most applications. Ferenc Hinora, president of the Hungarian Marketing Association and the professional jury of the award, emphasized: 'The Marketing Diamond Awards is a professional award created specifically to provide an opportunity for quality professional performances carried out with smaller budgets to present themselves. Behind these works, there often lies a level of professional performance that is at least on par with that of marketing activities carried out with larger resources.'

The evaluation of the applications was conducted by a 75-member jury comprising recognized personalities from the marketing profession, including leading marketing and communication directors from both the agency side and the client side. The uniqueness of the award lies in the fact that, thanks to the predefined evaluation criteria, the submitted applications do not compete against each other; instead, the jury assessed the entries based on their compliance with the predetermined criteria.

The application period that closed at the end of January 2026 yielded results that exceeded previous years and all expectations. The exceptionally high number of 575 entries also shows that there is a significant demand from colleagues working on the agency side and marketing professionals on the client side for the recognition of quality marketing solutions. This year, it was possible to apply in a total of twenty-one categories for activities carried out between January 1 and December 31, 2025. The most popular category was, by far, 'Image and Brand Building,' which received 91 submissions, but many entries were also submitted in the 'Low-Budget Business Campaigns,' 'Events and Event-Based Activations,' 'Social Campaigns,' and 'Content Marketing' categories.

The jury awarded diamond recognition to 450 works from the submitted applications. In addition to the award-winning entries in the main prize categories for this year, participants from the Diamond List associated with the award were also invited to the stage during the event. This list compiles the agencies and client-side companies that have the most successful applications based on the past three years. At the top of the 2026 Diamond list is the Pentacom (81x), followed by Kreatív Vonalak (46x), Effectivo Communications (33x), Marketing Consulting (33x), and Kiszervezett Marketing (25x); while leading the Client Top List is Billingo Technologies (46x), Mapei (27x), Szerencsejáték Zrt. (19x), Móricz Zsigmond Theatre in Nyíregyháza (16x), and DKV Debrecen Transportation Zrt. (12x).

'The Marketing Diamond Awards demonstrates year after year that it is not the size of the budget, but the strategic and creative focus that determines the success of a campaign or marketing activity. Low-budget yet effective solutions carry a particularly important message for brand owners: conscious planning and measurable results are more valuable today than ever. Professional awards serve a genuine value-creating role when they act as compasses for the market – as organizers, we see this as one of the most important missions of the Marketing Diamond' – highlighted Ferenc Hinora.

This year's Marketing Diamond Awards ceremony was held on March 4 at the spectacular award gala of the DIGITAL FORUM at ETELE Cinema. The Award Ceremony Evening was realized in partnership with Attention CRM Consulting. More than 1600 people attended the year's digital marketing event. The fundamental mission of the Digital Forum is to support and develop the digital marketing maturity and business growth of companies and organizations operating in Hungary. The focus of this year's event was on data-driven operations, the balance between artificial intelligence and human thinking – emphasized the leading figure of the organizing professional association."

Source: marketing.hu

We are proud to be part of this team! We are grateful for the new Diamond and thank the profession for recognizing the work of shopping and themed streets, as well as the entrepreneurs with whom we collaboratively implement an increasingly high-quality series of events during the Advent season year after year. The SlowXmas is not just a series of programs, but an idea through which we aim to provide experiences for people and encourage them not to rush during this time, but rather to pay attention to each other and spend as much quality time with their loved ones as possible.