2026. Sep. 09.

The 25th anniversary of the 'Website of the Year' digital competition has launched!

With the digital world, ‘Website of the Year’ has also entered a new era. The 25th anniversary competition has started with a renewed identity, two new AI categories, a stronger future-oriented AI focus than ever before, and for the first time in the competition's history, a cash prize opportunity. In the competition founded by the Hungarian Marketing Association, every entrant can apply with a 25 percent Early Bird discount during the first 25 days after the launch. The organizers are waiting for submissions until midnight on November 5, 2026.

‘Website of the Year’ 2026 application celebrates its 25th anniversary this year. The jubilee is not only a reflection on the past but also the beginning of a new era. The competition seeks and awards those websites, applications, digital and AI solutions that shape the technological changes in local digital marketing trends. In addition to the traditional categories, the application particularly welcomes AI-based developments, intelligent digital services, Creator Economy solutions, and the most successful projects in digital and AI transformation.

The history of ‘Website of the Year’ is also a reflection of the development of the Hungarian digital world. Over the past 25 years, websites have evolved into complex digital ecosystems, and today, artificial intelligence is redefining how we communicate, work, shop, and make decisions.


“We are in the era of AI Agents. Artificial intelligence has opened a new dimension in the lives of companies. True competitive advantage will go to those who can redesign their operations, services, and digital identity so that AI is not just a simple technological tool but a cornerstone of future value creation. With this year’s jubilee application, we want to award corporate digital marketing creations, websites, applications, and AI solutions that not only adapt to changes but actively shape the digital future.” - said István László Varga, the founder of the application.

On the occasion of the 25th anniversary, we have launched our Patronage Program, which elevates professional collaborations to a new level. The detailed description and conditions of the program are already available on our website.

The initiative and the jubilee year has Billingo as the main patron, with whom we are launching a brand new, special category in October. This cooperation also marks a historical milestone in the life of the application: thanks to Billingo, for the first time, there is an opportunity to win a cash prize. We will soon provide details about the category, the cash prize, and the exact entry conditions, and it’s worth closely following Billingo's channels.

The jury will notably examine technological innovation and the conscious application of AI this year alongside creativity, user experience (UX), visual quality, and business effectiveness. ‘Website of the Year’ 25th anniversary year speaks both of the digital evolution of the past quarter-century and of those who are already shaping the next era.

Don't miss this exceptional opportunity! Enter your website, application, or digital solution for the ‘Website of the Year' 2026 application, and be part of one of the largest events in the local digital community!

Deadline for submitting applications: November 5, 2026, midnight!

Further information about the application process can be found on the official website www.azevhonlapja.hu.

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