On January 26, the 2022 Marketing Diamond Awards were presented at SYMBOL in Budapest. This year, Billingo Technologies Zrt. became the "Client of the Year" again, and Kreatív Vonalak Kft., like last year, won the "Agency of the Year" award. The title "Marketing Ambassador of the Year" was awarded to the Pentacom agency based on the votes of a 29-member jury consisting of key domestic advertisers and agency professionals.
The Marketing Diamond Awards differ from other professional awards not only in that it rewards solutions, campaigns and programs implemented with smaller resources, but also in terms of the judging method. The jury of the competition consisted of two parts again this year: the agency side was represented by 14 professionals, while the advertisers were represented by a total of 15 professionals in the professional committee, which had a lot of work, since a record number of applicants applied for the Marketing Diamond Awards this year: a total of 223 entries from 76 companies were received in 14 categories. More than half of the applicants represented the agency side, while this year already 36 clients submitted applications, which shows a gratifying increase compared to previous years. Most applications came in the categories of branding, design and creative solutions, online campaigns, content marketing, and event-based activations. Based on the jury's decision, a total of 167 diamonds will be awarded this year from the unprecedented amount of applications.
The SlowXmas series of events by Bevásárló and Thematic streets were also awarded, so we became richer with another Diamond award. Thank You!