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Váci utca and its connecting streets are is one of Pest’s most famous pedestrian precints, the historical downtown’s most known shopping area is the heart of the social and business life.

In March 2013 the Belváros Lipótváros Municipality funded the Váci Utca Bevásárlónegyed Nonprofit Kft. (VBN Kft.) to organize the business into a cluster so together they can revive the Váci Street and it’s surrounding areas. One of VBN Kft’s most important tasks is to rebrand the Váci Street as a brand.

Currently visitors of the downtown area have about 500 different retailers, services and restaurants to choose from.