The Management of
Budapest Shopping and Themed Streets
Budapest Chamber of Commerce and Industry (BCCI) has been looking for a solution for the lost commercial streets of Budapest where now there are lots of empty shops and there is also the absence of a map for the commercial function of the shops. The Commercial Division and the Commercial Class studied a few options how to make the down town livable again. They found a successful example in Wien and now they try to establish a similar solution in Budapest. The first step was to establish the management of the shopping streets of Budapest.
This situation is felt by the businesses too, so as in the EU there are more and more themed streets in our city, like “FalkArt” in Falk Miksa Street, Ráday Street as “kultucca”, Liszt Ferenc Square as the square of the restaurants and Mikszáth Square too, Bartók Béla Street as “Cultural City Centre” and Király Street as design street (the last one was one of the most dynamic bottom up initiative among the others in the last few years).
Now they get institutional support from BCCI to make their development successful with professionalism and financing. These streets and areas are important tools of the Town Centre Management and Development. Our problems are not unique, all big cities went through them and they found the solution. There are lots of well functioning street or town managements in Western Europe cooperating with all the necessary participants (residents, enterprises, businesses and government). The most similar to us is Wien as we mentioned before so now get know their example.
Wien is very similar to Budapest in size and facility. In 1992 Wien established a shopping street management network. They support those streets that join their “forces” to make their own environment and business better. If they establish an association then the Chamber of Economy of Austria gives a manager to the street. Members can be merchants, companies or even public organizations (like schools, church, kindergarten etc). The main task of the manager is to keep the information flowing. But also they do marketing tasks, organizing events, or help to keep the streets clean and the shops rented. They work together with the members, making brainstorming events and information days.
In 2013 there were 80 shopping streets in Wien with 8000 members and 39 shopping street managers. It means 80 associations and 20 000 shops with 120 000 workers. Their total turnover is around 9,5 Billion EUR/year.
Our goal is to establish a good system based on the good and successful practices we learnt from abroad to serve the development of the economy and these streets and areas.
BCCI established the Hungarian version of the shopping street management. And also started to realize a data structure management system of the shops (rented and empty as well) of Budapest with the local municipalities. “Rögtön jövök” website for helping to rent the empty shops in Budapest started to operate in November as the result of the cooperation between BCCI and the Municipality of Budapest.
First BCCI signed a contract with the existing shopping/themed streets or quarters. We are in contact with the following shopping streets:
- Királyutca-Designutca Cluster, Király Street 2010, 32 members
- Ráday Soho Association, Ráday Street 2009, 23 members
- FalkArtFórum, Falk Miksa Street 2006, 47 members
- Broadway Association, Liszt Ferenc square, 2002, 11 members
- Palota Piknik Association, Mikszáth square 2011, 10 members
- Kulturális Tizenegy Association, Bartók Béla Street 2013, 23 members
- KultUnio Cluster, KultUnio Quarter in the VI. and VII. districts 2012, 12 members
- Pozsonyi Piknik Association, Pozsonyi Street 2009, 14 members
Supporting the bottom-up initiatives with institutional and marketing tools, helping the communication and helping to coordinate and organize their events.